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SRI works to correct misperceptions about sharks and stop the slaughter of 100 million sharks annually. A primary conservation strategy of SRI is creating value for sharks as sustainable natural resources for tourism industries, particularly in developing countries. By so doing, a steady revenue stream is also generated for local fishers that might otherwise slaughter the sharks for immediate gain. Current programs involve visual and satellite tracking, behavioral and DNA studies of sharks, ocean advocacy, publications and public education. Membership is open to all who share our goals including the scientific community, individuals and organizations concerned about the health of the ocean ecosystem and marine resource users: subsistence fishermen, sport divers, governments, corporations and the tourism industry.