Brad Norman, Marie Levine and Alex Antoniou successfully lobbied for the Appendix II listing of the whale shark at CITES in 2002. Shortly afterwards, Dr. Norman, a marine biologist, together with SRI member Jason Holmberg and NASA scientist Zaven Arzoumanian developed a photo-identification program for whale sharks: Ecocean (www.ecocean.org) for which he won the Rolex online casino game Award of Enterprise. “I consider the whale shark an icon species, a flagship for the marine environment in general,” says Brad. “Although vulnerable to extinction right now, as we begin to identify and protect its critical habitats I believe we can win the battle and ensure the future conservation of the largest fish in the sea.”